Higher Ed Pulse
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Higher Ed Pulse
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and t...
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Best of Conference: The Red Stapler Session on AI Search & Zero-Click Discovery
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Adam Heidebrink-Bruno, Digital Content Specialist at Finger Lakes Community Co...
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 4
In Part 4 of this Pulse Check series, Scott Cline sits down with Geoff Baird, higher ed thought leader and author of The Signal Solution, to discuss h...
OpenAI’s New Data Shows How We Really Use ChatGPT
Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI’s groundbreaking analysis o...
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 3
In Part 3 of this Pulse Check series, Scott Cline sits down with Dr. John Haller, former VP of Enrollment Management at the University of Miami and cu...
From Hurricane to Recovery: Reflections One Year After Hurricane Helene
Mallory Willsea sits down with Benjamin Rickert, a higher ed communications leader, to explore what it truly means to serve students during a crisis....
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 2
In Part 2 of this Pulse Check series, Scott Cline sits down with Emily Thayer Owens, a college access strategist, counselor, and AI ethics advocate. W...
Live at PRIMA: Convenience is Close to Conversion
Mallory Wilsey as she sits down with Fabrizio Vallejos for a special episode recorded live at the Prima Conference!
Fabrizio shares his biggest...
Is College Still Worth It?
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Mary Keister, Principal at Mary Keister Consulting and a seasoned strategic co...
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 1
Welcome to the debut episode of this new pulse check series, AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era, hosted by Scott Cli...
What the AI News Headlines Aren’t Telling You
In this episode of Higher Ed Pulse, hosts Mallory and Gil Rogers break down the real reason 95% of AI projects fail—and it’s not the tech. From underg...
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 5
Welcome to the final installment of this Pulse Check series — Advancement Amplified: The IA MarCom Shift — Part 5: The 90-Day Blueprint. Dan Giroux te...
How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital
Mallory Willsea welcomes Fran Zablocki, Head of Strategy at Fastspot, to explore how artificial intelligence is transforming workflows—not by replacin...
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 4
Welcome to Part 4 of this Pulse Check series — "From Lessons to Action". Dan Giroux hits pause to distill key takeaways from the first three episodes...
The Hidden Career Path for MarComm Leaders
Learn about the 2025 AMA Symposium for the Marketing of Higher Education
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Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 3
The Advancement Strategic Communicators Network is a growing national hub for higher education philanthropic communicators. Learn more on the ASC webs...
The Omnichannel Student: How Search Really Works in 2025
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Faton Sopa, Co-Founder and CEO of Manaferra, to unpack the most in-depth resea...
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 2
In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing...
Adopt or Be Forgotten: The Peer Pressure Problem
On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the Universi...
Pulse Check: Advancement Amplified: The IA MarCom Shift - Part 1
Dan Giroux sits down with higher ed marketing trailblazer Terry Flannery to explore how advancement marketing communications teams can break free from...
Invest in AI Upskilling or Lose Staff
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carrie Pitts-Densmore, VP of Enrollment and Marketing at Johnston Community Co...
Pulse Check: Ctrl + Create: AI for Creatives — Part 5
In the final part of this Pulse Check series, Dave sits down with Anne Murphy, founder of SheLeadsAI and Empowered Fundraising Consulting, to explore...
Inside the 2025 AI Search Trends Report
Mallory Willsea sits down with Mike Bell, Chief Marketing Officer at Everspring, to explore the disruptive impact of AI search tools on college discov...
Pulse Check: Ctrl + Create: AI for Creatives — Part 4
In Part 3 of this Pulse Check series, Dave Hunt sits down with Maya Georgieva, Founding Senior Director of the Innovation Center and the XR, AI, and Q...
Tech, Talent, and the Future of Work
In this episode of Higher Ed Pulse, host Mallory Willsea is joined by David Weil, Senior Vice President and CIO at Ithaca College, for a conversation...
Pulse Check: Ctrl + Create: AI for Creatives — Part 3
In Part 3 of this Pulse Check series, Dave Hunt sits down with Lori Mazor—architect turned author, innovator, and CEO of Synthetivity—to explore how a...
Innovation Starts With Understanding
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Devin Purgason, AVP of Student Experience Marketing and Outreach at Forsyth Te...
Pulse Check: Ctrl + Create: AI for Creatives — Part 2
In Part 2 of this Pulse Check series, Dave Hunt sits down with Nick Gyani, Head of Higher Ed Sales at Canva, to explore how Canva is empowering campus...
Live at the CASE Summit: Why Stories Still Matter: Connecting Emotion to Impact in Enrollment and Advancement
Recorded live at the CASE Summit, host Carrie Phillips welcomes Becca Altimer to unpack powerful insights from the conference. Together, they explore...
What Higher Ed Can Learn from AI Startups — Part 2
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Kyle James (again!) to tackle the deep divide between how startups and higher...
Pulse Check: Ctrl + Create: AI for Creatives — Part 1
In the premiere episode of this new Pulse Check series, Ctrl + Create: AI for Creatives, host Dave Hunt sits down with Matt Owens, Co-founder and Chie...
Live at Engage Summit 2025: A Real Talk on Scaling AI in Higher Ed
Erin reconnects with Savanna Mcdede of Element451 to unpack one of the most buzzed-about sessions from the 2024 Engage Summit. Inspired by the powerfu...
Live at Engage Summit 2025: How Higher Ed Leaders Can Use AI to Empower, Not Overwhelm, Their Teams
Recorded live at Engage 2025, host Carrie Phillips sits down with Katy Campbell of VisionPoint Marketing for a quick chat about how effective leadersh...
What Higher Ed Can Learn from AI Startups — Part 1
Mallory Willsea sits down with Kyle James — startup founder, product leader, and former college webmaster — to explore how AI is fundamentally reshapi...
Live at Engage Summit 2025: How One Higher Ed Newcomer Found Her Voice at Engage 2025
In this special bonus episode of The Pulse from the Engage Summit, host Erin sits down with Kylee Beasley, a Content Strategist at Southeast Missouri...
Pulse Check: The Culture Code: Leading with Diversity — Part 5
Pulse Check: The Culture Code: Leading with Diversity — Part 5: Culturally Relevant Prospective Student Campus Visits
In the final part of this...
Live at Engage Summit 2025: AI, Change Management, and Leadership Strategy in Higher Ed
In this episode of Higher Ed Pulse, host Carrie Phillips sits down with Michele Ehrhart, Chief Communications Officer at the University of Memphis, fo...
Live at Engage Summit 2025: Why It’s Okay Not to Know Everything About AI Yet
Carrie Phillips chats with Claire Masterson, Director of Marketing at Southeast Missouri State University (SEMO), about the evolving role of AI in hig...
Live at Engage Summit 2025: Student Success Starts with Smarter Knowledge Bases
In this bonus episode of Higher Ed Pulse recorded live at the 2025 Engage Summit, host Mallory Willsea sits down with Hannah Wilson, Knowledge Managem...
Live at Engage Summit 2025: Using Narrative Intelligence to Spot the Stories That Matter
Erin Fields sits down with Safaniya Stevenson, a brand strategist, cultural analyst, and all-around narrative detective. The conversation centers on h...
Live at Engage Summit 2025: Leading Culture Change Through AI
In this special bonus episode of Higher Ed Pulse, recorded live at the Engage Summit, host Carrie Phillips sits down with Carrie Pitts-Densmore, VP of...