The LinkedIn™ Branding Show
Rásarupplýsingar
The LinkedIn™ Branding Show
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond,...
Nýlegir þættir
176 þættir
How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with...
Why LinkedIn Verification Is a MUST for This One Part of Your Brand
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option...
The Top Branding Mistakes We Made on LinkedIn: What We'd Do Over Again
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for ou...
Is a LinkedIn Premium Subscription Worth Paying For? Our Brutally Honest Take
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay fo...
Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business.
Yet if you're worki...
How to Confidently Brand Yourself On LinkedIn: Our 4-Steps to Go From Blending In to Standing Out
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we d...
Are People REALLY Over LinkedIn? How to Manage The "Meh" Mood Shift
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and...
Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity a...
Don't Write Off LinkedIn Direct Messaging: How to Properly Use DMs to Build, Not Break Your Brand
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, c...
LinkedIn's Recent Algorithm Updates & Tweaks You Need to Know
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles.
In this episode...
It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts)
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two"...
Steal This Content Strategy For Easier and Consistent Visibility On LinkedIn
It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ways...
Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the re...
Are LinkedIn Audio Messages Appropriate (Or NOT) To Send To Connections: Listener Question and Do We Have Answers
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our Li...
Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "o...
Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on...
How to Create Your Human Algorithm On LinkedIn With Your Personal Brand
As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats...
Are You Differentiated Enough On LinkedIn? How To Know and How Get Back on Track So You Stand Out
We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do an...
Has This ONE type of Content Post Gone Too Far on LinkedIn? We Break Down This Recent Trend
MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a c...
How to Write Better LinkedIn Content: Tips & Tools to Be Seen and Become Top of Mind
Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.
We cover...
Are You Over-Sharing or Under-Sharing On LinkedIn? The Balance of Personal vs Professional In Your Content
What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences.
This ONE Free LinkedIn Tool Can Help You Find New Clients, Connections, Industry Events (And More)
This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of th...
What REALLY Happened to LinkedIn Audio Events and What Are Your Options Now?
It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023.
...
Stop the Content Creation Madness: Our #1 Strategy to Work Smarter, Not Harder Posting On LinkedIn
There's no denying that content and posting are the best ways to grow visibility and build authority in your industry.
Yet, feeding the content...
Forget the LinkedIn Algorithm: Top 3 Tips to Find and Make Your Best New Connections
If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to find the right...
Get Over Your Fears About LinkedIn: How to Overcome Roadblocks Creating and Sharing Content
Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out?
Th...
The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration
Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we...
Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)
IN THIS EPISODE:
AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it's cont...
Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?
IN THIS EPISODE:
The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our pers...
LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand
IN THIS EPISODE:
We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and...
Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons
IN THIS EPISODE:
Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and...
The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out
IN THIS EPISODE:
Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn t...
How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO
IN THIS EPISODE:
Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what...
How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible
IN THIS EPISODE:
How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the r...
How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
IN THIS EPISODE:
Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happ...
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
IN THIS EPISODE:
Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals,...
How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn
IN THIS EPISODE:
Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where...
Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"
IN THIS EPISODE:
As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feelin...
How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how...
How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed
IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episod...