Consumer Behavior: Why We Buy Stuff
Rásarupplýsingar
Consumer Behavior: Why We Buy Stuff
Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.
Nýlegir þættir
13 þættir
E13 Evaluation Criteria
What's most important when making a decision as a consumer? Alex discusses a break down.
E12 Killer Trycicles
“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
E11 Extended Pre-Purchase Search
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase...
E10 Problem Recognition
Alex discusses the science of problem recognition in marketing strategy.
E09 VALS System
Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.
E07 Stimulus Factors
Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
E06 Opinion Leaders
Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!
Non-Euro Ethnic/Nationality Ads
Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet
E03 Nonverbal Factors
Alex Discusses the role that nonverbal communication factors play in marketing certain products.
E02 Cultural Influences
Alex shares insight from 2 interviews. One with a house wife, and another with a career-woman. Purchase behaviors are examined.
E01 Purchasing Decisions
Alex discusses two recent purchases and the motives behind those purchases.