On Top of PR with Jason Mudd
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On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication profession...
Nýlegir þættir
156 þættir
Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham
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Our Guest:
Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing...
96% of AI citations come from PR content
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In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can...
Rethinking press releases with the rise of AI
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In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press...
How earned media is fueling PR’s resurgence in the generative AI search era
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In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the find...
Networking Without an Agenda: The Key to Career Longevity
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Daniel Mendez of Collective Measures shares how the importance of early and active networking.
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Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark
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In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting...
The dirty truth about ‘guaranteed media coverage’
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In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself...
The evolution of remote work with HireMyMom’s Lesley Pyle
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In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern...
Media intelligence and PR measurement with Meltwater’s Chris Hackney
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In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.<...
AI storytelling and PR strategy with Egnyte’s Jessica Pantages
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In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations
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Making your media pitches stand out with Qwoted
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In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships...
What you should know about earning media coverage
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In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring...
Understanding the creator economy with Penn State’s Bill Zimmerman
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In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and mar...
Getting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda Zebian
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In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance a...
Navigating PR and communications hiring: Expert advice from Brooke Kruger
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In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, t...
Maximizing Agency Partnership with Mark Riggs
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In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their...
20 reasons your company's social media sucks — and how to fix it
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In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how...
Leveraging data analytics for organic social media growth
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In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth
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Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media
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In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing ca...
The power of AI in communications: Basic applications to strategic implementation
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In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.
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From marketing to CEO, an accountant’s journey to becoming an invaluable employee
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In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote...
Pitching to podcasts
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In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns
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In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in...
Legendary journalist Mort Crim on media evolution, authenticity, and truth
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In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newe...
How an insurance carrier manages crisis communications
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Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's r...
The important role of internal communications
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Our Guest:
Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ow...
How to improve your media pitches
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In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will no...
Best practices for producing PR events
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In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
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Media relations best practices
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In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media rela...
Data-driven storytelling on social media
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In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric...
The integral role of communications professionals to business success
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Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top o...
What journalists want from your media pitch
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Crafting winning media pitches, learning the elements needed to stand out and secure coverage.
Five things you’ll l...
How AI is transforming strategic communications
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AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.
Why your social media isn’t working with Holly Bishop
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In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working.
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Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
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In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into de...
3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
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In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their compan...
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
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In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses beca...
How to leverage a one-person social media team with Jacob Shipley
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In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as...
The ROI of LOL with Steve Cody
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Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the work...
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
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Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrat...